KRONOS Worldwide, Inc. and its predecessors have been producing titanium dioxide pigments (TiO2) since 1916. During this same time period, the Titanium Pigment Corporation of Niagara Falls, New York, and the Titan Co. AS, of Norway simultaneously began commercial production of this new white pigment that was principally used in paints. Today, TiO2 is the world's primary pigment for providing whiteness, brightness and opacity.The original process pioneered by these operations was the sulfate process, utilizing , and producing anatase pigments. In 1939, the company began marketing the first rutile pigment and, over time, rut